We saw this with our New York Times pricing page teardown. This is true even when it comes to tech-savvy users. This is key, because as our pricing page design research has found, if a prospect experiences confusion, they’re far less likely to stick with you and take the next step-parting with their hard-earned cash. “These choices are good, but the way they’re being presented is just causing more confusion,” says Patrick. The next screen reveals the weakness in Carbonite’s design. This is reasonable because you make one choice that fits your situation.īut after that, you’re sent down a rabbit hole. The first step works okay, identifying what kind of customer you are-single computer, multiple computers, and so on. It gets progressively more confusing as you go along. The right way? Take them through the sign-up process step by step without any distractions.Ĭarbonite’s pricing sign-up process is a classic example of the wrong way. The wrong way-overwhelm the prospect with options and details. Our two contenders show the right way and the wrong way to make sure they stay with you through this crucial process. If at any point they get confused, they’re going to bail out. Pricing pages are where the rubber meets the road when it comes to converting customers. But there are major differences when it comes to both pricing and the buying experience itself.
The two are often compared as they offer similar features. Both companies offer yearly plans that make it easy to back up data from your personal computer or company computers and servers. Backblaze is a profitable company that was founded in 2007 and has raised $5.3M in venture funding. Today, they are going head to head on this week’s Pricing Page Teardown, where Peter and Patrick decide who’s the winner and why.Ĭarbonite is a fourteen-year-old public company with a market cap of $981M. These two companies offer services to companies and data centers to make sure the world's data is always available. If your house caught fire, what would happen to your data sitting on your laptop or in all those external drives under your desk? Gone forever.įearing scenarios like this, more and more people are turning to online backup services like Carbonite and Backblaze to keep their data safe and secure.
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